Now that "the Big Game" is nearly here, I thought I'd go off on some of my pet advertising peeves. Let's start with "the Big Game" itself. What's with the NFL not allowing us to use the word "S...owl" in advertising? It's not as if they wouldn't benefit from everyone talking about the game for two solid weeks. But, if you're an advertiser, you can't use that word without paying the NFL a fee. How stupid is that? It's gotten to the point where the Brotherhood of my own synagogue couldn't publish a flyer advertising its annual Super...oops, I almost said it...er, Big Game party for fear that they'd be sued for using the word.
Next...how about the car dealerships here in Connecticut that advertise that they can get anyone credit, even if you have no credit or "slow credit." I'm still trying to figure out exactly what "slow credit" is. So then they tell you that you can own this $39,000 car for just $99 down OR $99 per month. It's a good thing that I have a DVR on my TV so I can freeze the ad and read the tiny print before it vanishes from the screen. Seems that the $99 down deal requires a 60-month loan with a monthly payment approaching $900 per month. And the $99 per month deal, for a 60-month period requires a down payment of over $30,000. I don't know many people with bad credit who could afford either one of these scenarios. And suffice it to say that I'd never do business with any car dealership that would resort to such misleading tactics. Would you?
